IE 11 is not supported. For an optimal experience visit our site on another browser. Share this —. Follow today. More Brands. By Jenna Fratello. This ultimately results in a frustrating shopping experience for women of any size; and it makes classifying women by their fit a futile act.
By providing your email, you agree to the Quartz Privacy Policy. Skip to navigation Skip to content. Discover Membership. Editions Quartz. More from Quartz About Quartz. Follow Quartz. Retailers use a series of euphemisms to tell shoppers larger than their offerings not to bother coming to the mall. Blue jeans may be a universal icon of US culture; however, this wearable symbol of capitalism, freedom, and James Dean is only easily accessible to half of American women despite the business opportunity.
Fashion designer Christian Siriano recently said he tripled his business by adding more inclusive sizing. But faced with limited options for denim, and of course changing preferences women have turned to other products.
For the first time ever the US has imported more yoga pants than blue jeans. By providing your email, you agree to the Quartz Privacy Policy. Skip to navigation Skip to content. Discover Membership.
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